The first part of the reading discusses the issue of students not having the mental images to apply to the materials they are reading. This is why it is imperative that we, as teachers, make every attempt to relate the course material to our student's experiences. IF they have their own experiences to pull from they can see the images. If the material is not a direct representation of their experiences, we need to help them make connections (reach to inspire a connection, if you will?). This helps to remove any doubt in what a student is learning, in turn, boosting their CONFIDENCE (another variable mentioned by Smokey and the Bandit) and self efficacy. No images, no confidence, resulting in frustration and students shutting down and becoming unwilling to learn (return of the Gremlin). As I have grown to notice through my observations at NPHS, student attention is INCREDIBLY fragile. As teachers we need to be helping OURSELVES by making all material engaging, otherwise we will lose our students.
D&Z make the mention that teachers complain that they "aren't reading teachers!" I agree with D&Z in the sense that we don't have to teach our students to read. What we need to be doing is GUIDING them in the right direction. Similar to cooperative learning where the teacher plays the mediator. We need to set goals for our students and give them something to work towards, they know how to read at different levels so lets help them use what they know and allow them to expand on that knowledge. For instance, I know how to drive, no one needs to teach me -- but just because I know how to drive doesn't necessarily mean that I know how to get from Providence to New Hampshire. We need to provide our students with directions, a road map, whatever analogy you want to throw at it.
Giving context to reading is the best we can do, other than building morale and efficacy. We need to give our students perspective and a lens in which to read with. Hopefully this lens is their own experience. Another great tool, discussed by D&Z, is roll play. Give your students a reason to care, ask questions from a specific perspective. Bellow I have provided a link to a video that discusses the effective implementation methods for "role-play"... I think this is a method worth considering. As you can see from the thumbnail...the video discusses EXPECTATIONS, I believe those are key to providing our students a "road map."